Bank Watch: June 2025
Fairness Opinions: Evaluating a Buyer’s Shares from the Seller’s Perspective - 2025 Update
Mercer Capital provides independent, defensible fairness and solvency opinions that help boards and stakeholders navigate complex transactions with clarity, confidence, and fiduciary rigor
Corporate boards, shareholders, lenders, and other stakeholders increasingly face transactions that demand independent, objective analysis. Whether selling, merging, recapitalizing, or preparing for a leveraged transaction, an independent opinion helps fulfill fiduciary duties, reduce risk, and enhance transparency. With longstanding valuation and investment banking experience, Mercer Capital provides clear, defensible opinions that boards and their advisors can rely on.
Our combined valuation and transaction expertise allows us to evaluate both sides of a transaction—fairness in value and prudence in solvency. Our work is built to withstand rigorous review from the SEC, IRS, shareholders, lenders, and other stakeholders. We serve public and private companies across a wide range of industries, providing boards, management teams, and trustees with independent, well-supported advice.
For fairness opinions, we deliver rigorous, unbiased analyses that withstand scrutiny from shareholders, regulators (including FINRA), and other stakeholders. Our evaluations consider alternative structures, forms of consideration (cash, stock, or interests in closely held companies), and other deal complexities. We provide timely, reliable service across public and private companies, working closely with boards, management, trustees, and fiduciaries.
For solvency opinions, we provide an objective assessment of a company’s ability to meet its obligations post-transaction, including liquidity, cash flow, capital resources, and debt capacity. Our independent analysis supports prudent deliberation by boards and trustees and helps lenders and advisors evaluate transaction risk. We bring experience across industries and transaction types, grounded in deep understanding of valuation, capital markets, and debt structures.
Results That Matter
These transactions illustrate our long-standing role as an independent advisor for boards, shareholders, and trustees.
Mergers or sales of the company
Sale of a subsidiary or business unit
Recapitalizations
Stock repurchase programs
Squeeze-out transactions, spinoffs, spin-outs or split-ups
ESOP-related or other significant corporate events
Transactions involving substantial debt assume/restructure, leveraged recapitalizations or LBOs
Dividend recapitalizations or other shareholder‐distribution events that impact financial flexibility
Mergers or acquisitions where the target or acquirer takes on significant new liabilities and the financial condition of the post-deal entity must be evaluated
Fairness opinions are not explicitly required by law; however, they are considered a best practice and are often expected by courts, regulators, and investors in major transactions. They provide evidence that a board exercised due diligence and relied on qualified, independent advice when evaluating a deal. In certain regulated or fiduciary contexts, such as ESOP transactions or conflicted mergers, obtaining a fairness opinion can significantly reduce legal exposure and enhance confidence in the process.
Independence is essential to the credibility of a fairness opinion. The advisor should have no financial interest in whether the transaction closes and should be compensated on a fixed-fee basis rather than contingent on success. The firm should also have no existing advisory relationship that could compromise objectivity. An independent fairness opinion ensures that the board receives unbiased financial analysis, strengthening its defense against claims of conflict or breach of fiduciary duty.
While both involve financial analysis, a valuation estimates a company’s standalone market value, whereas a fairness opinion evaluates the fairness of a specific transaction’s terms. In other words, a valuation answers “What is this business worth?” while a fairness opinion answers “Is this deal fair?” Fairness opinions consider transaction-specific details such as deal structure, consideration mix, and market conditions to provide fiduciary protection and independent insight during negotiations.
Costs vary based on transaction complexity, size, and timeline, but fairness opinions are typically structured as fixed-fee engagements ranging from tens to hundreds of thousands of dollars. Unlike investment banking fees, fairness opinion fees are not contingent on deal completion — ensuring independence. The cost reflects the depth of financial analysis, documentation, and professional expertise required to deliver an objective, defensible opinion for boards and fiduciaries.
Most fairness or solvency opinions are completed within two to four weeks once all necessary information is available. Timelines can vary depending on transaction complexity, management responsiveness, and coordination with legal counsel. For larger or more intricate deals, the process may extend to six weeks. Engaging an advisor early allows sufficient time for due diligence, valuation analysis, and board review before a final opinion presentation.
Newsletter
Mercer Capital's Middle Market Transaction Update newsletter delivers a quarterly, data-driven view of U.S. middle market M&A activity, including deal value and volume, EBITDA and debt multiples, buyer trends, and industry-level transaction activity. Each issue also features timely analysis of current market dynamics to help middle market companies understand how evolving conditions are shaping transactions.
Thought leadership that informs better decisions — articles, whitepapers, research, webinars, and more from the Mercer Capital team.
Fairness Opinions: Evaluating a Buyer’s Shares from the Seller’s Perspective - 2025 Update
What Is a Fairness Opinion?
When Do You Need A Fairness Opinion?
Just Because Everyone Else Is Doing It, Doesn’t Mean You Should Ignore Succession Planning