Family Business Advisory Services

June 24, 2019

A Guide to Corporate Finance Fundamentals

Part 2 | Finance Basics: Capital Structure

This post is the second of four installments from our Corporate Finance in 30 Minutes whitepaper.  In this series of posts, we walk through the three key decisions of capital structure, capital budgeting, and dividend policy to assist family business directors and shareholders without a finance background to make relevant and meaningful contributions to the most consequential financial decisions all companies must make.

Three Questions

Corporate finance is the search for rational answers to three fundamental questions.

  1. The Capital Structure Question: What is the most efficient mix of capital? In other words, is there such a thing as too little or too much debt?
  2. The Capital Budgeting Question: What capital projects merit investment? In other words, given the expectations of those providing capital to the business, how should potential capital projects be evaluated and selected?
  3. The Distribution Policy Question: What mix of returns do shareholders desire? In other words, do shareholders prefer current income or capital appreciation? Do these shareholder preferences “fit” the company’s strategic position? Can these shareholder preferences be accommodated within the existing capital structure?
These three questions do not stand alone, but the answer to each one influences the answers to the others.

Question #1: Capital Structure

From a corporate finance perspective, a family business can be thought of as a portfolio of capital projects. The portfolio must be financed with a combination of debt and equity. The specific combination of debt and equity used is called the company’s capital structure.

As noted in Exhibit 1, lenders are entitled to a contractual return and have a priority claim on the company’s assets. Shareholders, in contrast, benefit from the potential upside of growth opportunities, but have only a residual claim on the company’s assets. Since return follows risk, the expected return for debt holders is lower than that for equity holders. The analysis of capital structure is complicated by the iterative nature of the risks facing debt and equity holders. For any given proportion of debt and equity, the cost of debt will be lower than the cost of equity. However, increasing the proportion of debt in the capital structure increases the risk of both the debt and the equity, which in turn raises the cost of each. As illustrated in Exhibit 2, at some point the benefit of using a greater proportion of lower-cost debt is eventually offset by the escalating cost of both capital sources. The optimal capital structure minimizes the overall cost of capital. As shown in Exhibit 2, the optimal capital structure for a company is likely a range rather than a single point, since the underlying measurements are naturally imprecise.

Topics for Board Discussion

While the optimal capital structure cannot be defined with precision, the deliberations of an informed family business board and shareholders will focus on the following:

  • What is the company’s current capital structure? The first step is estimating the value of the business enterprise as a whole. What multiple of EBITDA (or some other performance measure) does management believe is appropriate for the Company? What is the basis for that multiple (public companies, transactions, or some rule of thumb)? How do the risk and growth characteristics of the company compare to the selected benchmark?
  • How does the company’s capital structure compare to peers? Capital structure is often related to the nature and intensity of a company’s asset requirements, sensitivity to economic cycles and other industry attributes.
  • What is the availability and cost of marginal sources of capital? If the company anticipates growth, the supporting capital can come through retention of earnings, issuance of new equity, and/or borrowing. Given the company’s current capital structure, what effect would the various marginal financing decisions have on the overall cost of capital?
  • What is the company’s target capital structure? How, if at all, does it differ from the current capital structure? How does it compare to peers? What factors contribute to the differences from peers? Such factors could include differing strategic focus, unique elements of the company’s business model, or shareholder risk preferences.
 
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Corporate Finance in 30 Minutes: A Guide for Family Business Directors and Shareholders

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How Should Family Business Directors Use Benchmarking Data?
How Should Family Business Directors Use Benchmarking Data?
Family business directors can use benchmarking data more effectively by pairing a focused set of performance measures with relevant peer comparisons. Consistent review over time helps boards identify meaningful trends, understand performance gaps, and assess whether results align with company strategy and shareholder priorities.
Mercer Capital Sponsoring and Speaking at the 5th Annual It’s All Relative Family Business Symposium
Mercer Capital Sponsoring and Speaking at the 5th Annual It’s All Relative Family Business Symposium
Mercer Capital is pleased to sponsor the 5th annual It’s All Relative Family Business Symposium, hosted by the Ole Miss Center for Innovation and Entrepreneurship. The 2026 program will focus on governance and boards, with sessions designed to help family business leaders think more strategically about structure, stewardship, and long-term continuity.The Symposium takes place September 15-16, 2026, in Flowood, Mississippi. Travis Harms, Tripp Crews, and Zac Lange will represent the firm at the Symposium.In addition, Travis Harms and Tripp Crews are also leading the Tuesday afternoon session on “Dividend and Redemption Policies,” which explores how family businesses can balance shareholder liquidity needs with the capital required to support the long-term health of the business.Travis Harms, CFA, CPA, ABV, is President of Mercer Capital and leads the firm’s Family Business Advisory Services Group. He focuses on financial education, valuation, and strategic financial consulting for multigenerational family businesses.Tripp Crews, ABV, is a Vice President with Mercer Capital and serves on the firm’s Transaction Advisory Services team, the Agribusiness Industry team, and the Family Business Advisory Services Group. He works on valuation and transaction-related matters for closely held businesses and family enterprises, with particular experience in agribusiness and ownership transition issues.Zac Lange, CPA, ABV, is a Vice President with Mercer Capital and serves on the firm’s Family Business Advisory Services Group. He focuses on supporting family businesses and litigants with valuation, financial analysis, and dispute-related matters, including corporate planning and reorganizations, financial reporting, and fairness opinions.Mercer Capital regularly works with family business owners and advisors on valuation and strategic financial matters involving ownership, governance, succession, and long-term planning. The firm is proud to support programs that bring family business leaders together for practical discussion and shared learning.Mercer Capital looks forward to connecting with attendees in Flowood and participating in this year’s Symposium. To learn more about the symposium, visit the event's website: https://olemisscie.com/family-business-26/
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When Was the Last Time Anyone Read the Buy-Sell Agreement?

You Asked. We Answer.

Periodic review of a family business’s buy-sell agreement can reveal whether its valuation, liquidity, and transfer provisions still align with current shareholder expectations and financial realities. Testing the agreement through a hypothetical triggering event can help identify potential conflicts before they become costly disputes.

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