Investment Management

Mercer Capital provides RIAs, trust companies, and investment consultants with corporate valuation, litigation support, transaction advisory, and related services

Recent Work

Valuation Services: Asset Manager

West Coast

Provided valuation and related advisory services in connection with a minority interest sale to a foreign bank

Transaction Advisory: Wealth Management Firm and Broker-Dealer

Southeast

Facilitated due diligence with potential acquirers and negotiated run-rate financials to maximize deal proceeds

Litigation Support: Wealth Management Firm

Northeast

Provided litigation support and expert witness testimony related to damages resulting from breach of non-solicitation agreement and confidentiality provisions of employment agreement

Valuation Services: Trust Company

Pacific Islands

Valued the business in connection with the founder’s controlling interest sale to a bank

Transaction Advisory: Trust Company

West

Conducted due diligence and formulated offer to purchase trust company which would expand geographic presence

Litigation Support: Fixed Income Asset Manager

Pacific Northwest

Provided valuation and related expert witness testimony for a shareholder buy-out

Valuation Services: Asset Manager

Southwest

Provided valuation of several RIA entities for estate tax compliance

Transaction Advisory: Alternative Asset Manager

Mid-Atlantic

Provided valuation and related services for a prospective IPO

Valuation Services: Hedge Fund

Northeast

Provided valuation for a shareholder buy-out

Litigation Support: Alternative Asset Manager

Southeast

Provided valuation and related expert witness testimony for a partner’s interest pursuant to marital dissolution

What We Do

Services Overview

  • Company Valuation

  • ESOPs/Qualified Plans

  • Gift, Estate, and Income Tax Compliance

  • Buy-Sell Agreements

  • Financial Reporting

  • Portfolio Valuation

  • ESOP Advisory Services

  • Fairness Opinions

  • M&A Representation Services

  • Quality of Earnings Assessments

  • Solvency Opinions

  • Business Damages and Lost Profits

  • Family Law and Divorce

  • Shareholder Disputes, Corporate Restructuring, and Dissolution

  • Tax-Related Controversies

  • Valuation, Labor, and Contract Disputes

  • Evaluation of current compensation model (amount / structure)

  • Balancing returns to ownership and returns to employees

  • Compensation benchmarking

  • Compensation plan design

  • Alignment of compensation plan and business model

  • Evaluating succession options

  • Identify the right partners

  • Transition of clients, management, ownership

  • Alignment of succession plan with strategic plan

  • Ongoing consulting and analysis regarding implementation

Frequently Asked Questions

Valuing an investment management firm starts with understanding its business model, growth profile, and risk factors. Mercer Capital applies income and market approaches to assess value, focusing on recurring fee revenue, client retention, assets under management (AUM) growth, compensation structure, and operating margins. We also evaluate the scalability of the platform and the sustainability of cash flows. Our team benchmarks performance against comparable firms and industry trends to derive a defensible, market-informed valuation. Whether for partner buy-ins, strategic planning, or external transactions, our valuations help firm owners and stakeholders make informed, strategic decisions about their business’s worth.

The value of an investment management firm depends on the quality and predictability of its revenue, client base, and growth potential. High client retention, scalable operations, stable fee-based income, strong organic growth trends, and a well-defined investment process all contribute to higher valuation multiples. Conversely, client concentration, turnover risk, key personnel dependencies, AUM outflows, or compliance issues can reduce value. Mercer Capital’s valuation and transaction experience helps identify and quantify these drivers so owners understand what differentiates strong-performing firms in today’s competitive marketplace.

Investment management firms often seek valuations during key transition points—partner admissions or redemptions, buy-sell agreements, succession planning, or M&A activity. Independent valuations are also important for estate and gift tax purposes or financial reporting. Even outside of transactions, periodic valuations provide a strategic benchmark for owners to track firm performance and equity value over time. Mercer Capital delivers independent, defensible valuations that meet professional standards and provide clarity for decision-making at every stage of ownership.

Mercer Capital advises buyers and sellers across the investment management landscape, including RIAs, alternative asset managers, trust companies, wealth managers, and asset management firms. We provide transaction valuations, prospective buyer searches, due diligence, deal structuring guidance, and negotiation support. Our experience in hundreds of internal and external RIA transactions enables us to identify value drivers, assess deal risks, and model outcomes under different transaction structures. We also help clients evaluate earn-outs, retention incentives, and cultural alignment—key elements for successful integration and long-term value creation.

Fee compression and consolidation are reshaping the investment management industry. Competitive pricing, rising compliance costs, and technology investments are pressuring margins, prompting firms to seek scale and differentiation. Many are expanding into holistic wealth management, outsourcing operations, or merging with peers to maintain profitability. Mercer Capital helps firms assess how these trends impact their business model, profitability, and valuation. Through our valuation, transaction, and industry research services, we provide data-driven insight to guide strategic responses to industry change.

We are the only valuation firm with a full team dedicated to the investment management industry,  RIAs, asset managers, and trust companies choose Mercer Capital for our deep industry expertise and independent perspective. We combine decades of valuation and transaction experience with a nuanced understanding of investment management economics. Our professionals have worked with RIAs, asset managers, trust companies, and wealth advisory firms nationwide. We deliver clear, well-supported analyses that withstand scrutiny and inform strategy. Whether your needs involve valuation, M&A, or ownership transition, Mercer Capital provides objective advice that helps firm leaders move forward with confidence.

Key Contacts

Blog

RIA Valuation Insights Blog

A weekly update on issues important to the Investment Management industry

Investment Management Whitepaper Library

Mercer Capital’s whitepaper library for the investment management industry offers practical insight into valuation, transactions, and strategic issues facing registered investment advisors, asset management firms, wealth management firms, and trust companies. Our whitepapers draw on decades of experience working with investment management firms across a range of ownership structures, growth stages, and market environments.

Each paper is designed to address complex topics in a clear, accessible manner, providing firm owners and their advisors with thoughtful analysis, industry data, and actionable perspective to support informed decision-making.

Valuing Asset Managers
WHITEPAPER | Valuing Asset Managers
Understanding the value of an asset management business requires some appreciation for what is simple and what is complex.On one level, a business with almost no balance sheet, a recurring revenue stream, and an expense base that mainly consists of personnel costs could not be more straightforward. At the same time, investment management firms exist in a narrow space between client allocations and the capital markets. They depend on revenue streams that rarely carry contractual obligations and valuable staff members who often are not subject to employment agreements. In essence, RIAs may be both highly profitable and prospectively ephemeral. Balancing the risks and opportunities of a particular investment management firm is fundamental to developing a valuation.
Valuation of Independent Trust Companies
WHITEPAPER | Valuation of Independent Trust Companies
In this whitepaper we review the history of trust companies and how consolidation in the banking industry, changing consumer preferences, and favorable trust law changes have led to the proliferation of independent trust companies. We analyze the average trust company’s income statement and industry-wide trends, such as trust companies’ relative immunity to fee pressure. We consider valuation “rules-of-thumb,” and why they often fail to address the issues specific to a given firm. Finally, we consider the various valuation methodologies, including the use of discounted cash flow models and guideline public company analysis, and how the use of multiple valuation approaches can serve to generate tests of reasonableness against which the different indications can be evaluated.
How to Value a Wealth Management Firm
WHITEPAPER | How to Value a Wealth Management Firm
Because valuation is a relative concept (one asset is only “worth” something when compared to the worth of other assets), the value of a wealth management firm is very much about context. The particular transactional purpose of a valuation is a context. The firm being valued is a context. The state of the wealth management industry is a context. Each context provides a perspective on the expected returns of an investment in a wealth management firm.This whitepaper is intended to give a brief overview of relevant considerations of these perspectives on the value of wealth management firms. It is not intended to be an exhaustive presentation of every consideration, but as the industry has grown up, so has the understanding of most participants that simply saying firms are worth “2% of AUM” is not enough. As professional valuation practitioners, we always viewed such rules of thumb with disdain, and welcome the attitudes of those who take the financial analysis of their own firms as seriously as they do the analysis of the securities they manage for their clients.ContentsThe Anatomy of a Wealth Management FirmWhen You Need a ValuationWho Should Value Your Wealth Management Firm?How Your Appraiser Will “Scope” Valuing Your FirmValuation Methodology
Succession Planning for Investment Management Firms
WHITEPAPER | Succession Planning for Investment Management Firms
Succession planning has been an area of increasing focus in the RIA industry, particularly given what many are calling a looming succession crisis. The demographics suggest that increased attention to succession planning is well warranted: a full 62% of RIAs are still led by their founders, and only about a quarter of them have non-founding shareholders. Yet when RIA principals were asked to rank their firm’s top priorities in 2019, developing a succession plan was ranked last. Fortunately, there are many viable options for RIA principals looking to exit the business.
The Role of Earn-outs in RIA Transactions
WHITEPAPER | The Role of Earn-outs in RIA Transactions
Earn-outs are as common to investment management firm transactions as they are misunderstood. Despite the relatively high level of financial sophistication among RIA buyers and sellers, and broad knowledge that substantial portions of value transacted depends on rewarding post-closing performance, contingent consideration remains a mystery to many industry participants.Yet understanding earn-outs and the role they play in RIA deals is fundamental to understanding the value of these businesses, as well as how to represent oneself as a buyer or seller in a transaction.This whitepaper is not offered as transaction advice or a legal primer on contingent consideration.The former is unique to individual needs in particular transactions, and the latter is beyond our expertise as financial advisors to the investment management industry.Instead, we offer this whitepaper to explore the basic economics of contingent consideration and the role it plays in negotiating RIA transactions.
Compensation Structures for Investment Management Firms
WHITEPAPER | Compensation Structures for Investment Management Firms
Compensation models are the subject of a significant amount of hand-wringing for RIA principals, and for good reason. Out of all the decisions RIA principals need to make, compensation programs often have the single biggest impact on an RIA's P&L and the financial lives of its employees and shareholders.There are three basic components of compensation for investment management firms: Base salary/Benefits, Variable Compensation/Bonus, and Equity Compensation. We discuss these and more in this whitepaper.
Assessing Earnings Quality in the Investment Management Industry
WHITEPAPER | Assessing Earnings Quality in the Investment Management Industry
Earnings are a crucial reference point in determining transaction prices negotiated by buyers and sellers of RIA firms. However, reported earnings, even when audited and presented in accordance with Generally Accepted Accounting Principles (GAAP), have limitations. GAAP earnings are backward-looking, reflecting how a business has performed under specific rules in the past. While these historical earnings have their uses, buyers in the RIA industry focus more on the future—what’s visible through the windshield, not the rearview mirror.In this whitepaper, we illustrate how buyers and sellers benefit from a quality of earnings report that extracts a company’s sustainable earning power from the thicket of historical GAAP earnings. We review the most common earnings adjustments applied in QofE analyses and review the role of working capital and capital expenditures as the links between EBITDA and cash flow available to buyers.
Buy-Sell Agreements for Investment Management Firms
WHITEPAPER | Buy-Sell Agreements for Investment Management Firms
There are roughly 13,000 Registered Investment Advisors (“RIAs”) in the U.S., and each tailors its services to a unique set of clients and maintains an individualized business model. Be that as it may, most who call us face one common issue: ownership succession.Ownership can be the single biggest distraction for a professional services firm, and it seems like the investment management community feels this issue more than most. In Schwab’s 2019 Benchmarking Study, which surveyed 1,300 RIAs, a full 92% of respondents indicated that they were considering internal succession, but only 38% of firms have a documented path to partnership.Most investment management firms are closely held, so the value of the firm is not set by an active market.They are typically owned by unrelated parties, whereas most closely held businesses are owned by members of the same family.Compared to other industries, a greater-than-normal proportion of investment management firms have significant value, such that there is more at stake in ownership than most closely held businesses.Consequently, when disputes arise over the value of an interest in an investment management firm, there is usually more than enough cash flow to fund the animosity, and what might be a five-figure settlement in some industries is a seven-figure trial for these businesses.Avoiding expensive litigation is one reason to focus on your buy-sell agreement, but for most firms, the more compelling reasons revolve around transitioning ownership to perpetuate the firm and provide liquidity for retiring partners.Clients increasingly seem to ask us about business continuity planning—and for good reason.In times of succession, tensions can run high.Having a clear and effective buy-sell agreement is truly imperative to minimizing costly and emotional drama that may ensue in times of planned or unplanned transition.
Purchase Price Allocations for RIAs
WHITEPAPER | Purchase Price Allocations for RIAs
There’s been a great deal of interest in RIA acquisitions in recent years from a diverse group of buyers ranging from consolidators, other RIAs, banks, diversified financial services companies, and private equity.These acquirers have been drawn to RIA acquisitions due to the high margins, recurring revenue, low capital needs, and sticky client bases that RIAs often offer.Following these transactions, acquirers are generally required under accounting standards to perform what is known as a purchase price allocation, or PPA.In this whitepaper, we describe the PPA process, including attributes unique to the investment management industry.

Webinar Replay

Succession Planning for RIAs: Transition with Confidence

This session will guide you through the critical steps of succession planning, ensuring your firm's legacy thrives while maximizing its value. Whether you're exploring ownership transitions or preparing for the future, our expert-led presentation will provide actionable strategies to navigate this complex process with confidence. Register now to secure your spot and gain the tools to plan effectively for your firm's future!

Webinar Replay

Understanding RIA Valuations: A Guide for Today's Market

This webinar explores the critical elements shaping RIA valuations in today’s market. We discuss the key factors influencing RIA valuations, the latest industry trends, methodologies for valuing RIAs, and best practices to maximize firm value. Whether you’re considering a sale, seeking investment, or transacting with current employees, this session is designed to equip RIA owners, acquirers, and industry advisors with the knowledge to make informed decisions and capitalize on emerging opportunities.